Consumer Complaint Handling in an Advanced Developing Economy: An Empirical Investigation  

Oleh:

Kaynak, Erdener ; Kucukemiroglu, Orsay ; Odabasi, Yavuz

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 11 no. 11 (Nov. 1992), page 813-830.
Topik: Consumer Complaint Handling; Advanced Developing Economy; Empirical Investigation

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.16 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The purpose of this article is to examine consumer protection, complaint, and statisfaction/dissatisfaction behaviors in developing countries with special reference to an advanced developing country - Turkey. The study was designed to describe consumer complaint handling issues in urban Turkey. It tries to explain consumer behavior differences along five consumer product categories as to the frequency and manner of consumer complaining behavior and suggests insights into the effectiveness of consumer complaint handling policies in Turkey. It is maintained that the study results are also applicable to other developing countries which are at a similar level of socio-economic and technological development.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali