Corporate Codes of Ethics and Sales Force Behavior: A Case Study  

Oleh:

Weeks, William A. ; Nantel, Jacques

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 11 no. 10 (Oct. 1992), page 753-760.
Topik: Corporate Codes of Ethics; Sales Force Behavior

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.16 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

A growing public concern regarding ethical business conduct has stimulated marketing research in the ethics area. This study is the first empirical research to investigate the relationship between a code of ethics and sales force behavior. The findings present preliminary evidence that a well communicated code of ethics may be related to ethical sales force behavior. Furthermore, it appears that a sales force that is emplooyed in such an environment can be profiled as being relatively high in job performance and receiving equally high satisfaction from their positions. Suggestions are made for future research and recommendations are offered for marketing practitioners.

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