The Proactive Corporation: Its Nature and Causes  

Oleh:

Shepard, Jon M. ; Betz, Michael ; O'Connell, Lenahan

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 16 no. 10 (Jul. 1997), page 1001-1010.
Topik: Proactive Corporation

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.29 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

We argue that the stakeholder perspective on corporate social responsibility is in the process of being enlarged. Due to the process of institutional isomorphism, corporations are increasingly adopting organizational features designed to promote proactivity over mere reactivity in their stakeholder relationships. We identify two sources of pressure promotion the emergence of the proactive corporation - stakeholder activism and the recognition of the social embeddedness of the economy. The final section describes four organizational design dimensions being installed by the more proactive corporations today -cooperation, participation, negotiation, and direct anticipation.

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