Social Inclusion as a Marketing Ethics Correlate  

Oleh:

Akaah, Ishmael P.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 11 no. 8 (Aug. 1992), page 599-608.
Topik: Marketing Correlated; Social Inclusion

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.15 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The author examines, in the context of Litwin and Stringer's (1968) operationalization, the influence of social inclusion (organizational warmth and organizationzl identity underlic marketing professional's ethical behavior. Furthermore, the influence pattern for each variable is consistent with a priori hypothesis.

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