Consumer Ethics: An Empirical investigation of Factors Influencing Ethical Judgments of the Final Consumer  

Oleh:

Vitell, Scott J. ; Muncy, James A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 11 no. 8 (Aug. 1992), page 585-597.
Topik: Consumer Ethics; Final Consumer

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.15 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Business and marketingh ethics have come to the forefront in recent years. while consumers have been surveyed regarding their perceptions of ethical business and marketing practice, research has been minimal with regard to their ethical beliefs and ideologies. This research investigates general attitudes of consumers relative to business, government and people in general, and compares these attitudes to their beliefs concerning various wuestionable consumer practices. The result show that consumer' ethical beliefs are determined, in part, by who is at fault in the unethical behavior ( the seller or the buyer ). The result also indicate that those with a more positive attitude toward business are less likely to engage in quetinable consumer practices, but one's attitude toward salespeople, the government and people in general are not related to the consumers' ethical beliefs

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