Ethical Issues in Corporate Speechwriting  

Oleh:

Seeger, Matthew W.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 11 no. 7 (Jul. 1992), page 501-504.
Topik: Corporate Speechwriting

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.15 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Executuing speechwriting is a common practice in most large organizations. This activity, however, raises a number of ethical question about responsibility and about audience deception. This essay explores the ethics of speechwriting from three perspectives and some general guidelines for maintaining ethical standarts when using speechwriters

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