Detail Hedonic and utilitarian shopping value: investigating differential effects on retail outcomes (in Journal of Business Research 59:9) Bibliografi Author: Jones, Michael A ; Reynolds, Kristy E. ; Arnold, Mark J. Topik: Hedonic and utilitarian shopping value; Satisfaction Bahasa: (EN )    Edisi: Sep 2006     Penerbit: Elsevier     Tahun Terbit: 2006     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: Hedonic and utilitarian shopping value.pdf (176.87KB; 17 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract Previous research on both hedonic and utilitarian shopping value has focused much effort on the antecedents of shopping value with very little emphasis on the outcomes of shopping value. This study investigates the complex interrelationships between satisfaction with the retailer, hedonic and utilitarian shopping value, and important retail outcomes. Both hedonic and utilitarian shopping values are found to influence key retail outcomes. The results also support predicted differences in the relative influence of hedonic and utilitarian shopping value. Hedonic and utilitarian shopping values are also found to moderate a number of relationships between satisfaction and retail outcomes. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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