Good Ethics Is Good for Business: Ethical Attributions and Response to Environmental Advertising  

Oleh:

Davis, Joel J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 13 no. 11 (Nov. 1994), page 873-886.
Topik: Good Ethics; Good for Business; Ethical Attribution; Environmental Advertising

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.21 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Researchers have used attribution theory as a basis for exploring the relationship between consumers' inferences of advertiser motivation (attributions) and advertising response. This study postulated the existence of two new types of attributions which relate to the perceived ethics of the advertiser (advertiser ethical attributions) and the advertising message (message ethical attributions). Research conducted among a nationally representative sample of 273 adults: (1) verified the existence of btoh advertiser and message ethical attributins, (2) demonstrated the independence of advertiser and message ethical attributions both from each other and rom other measures of advertiser and message evaluation, (3) identified the specific advertising characteristics which lead to the froamtion of each type of ethical attribution and (4) demonstrated a significant relationship between advertiser and message ethical attributions and measures of advertising response.

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