An Empirical Investigation of Japanese Consumer Ethics  

Oleh:

Erffmeyer, Robert C. ; Keillor, Bruce D. ; leclair, Debbie Thorne

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 18 no. 1 (Jan. 1999), page 35.
Topik: Empirical Investigation; Japanese Consumer Ethics; Consumer Behavior
Fulltext: 35.pdf (113.79KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.35 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

One of the gaps in the current international marketing literature is in the area of consumer ethics. Using a sample drawn from Japanese consumers, this study investigates these individuals' reported ethical ideology and their perception of a number of different ethical situations in the realm of consumer behavior. Comparisons are then made across several demographic characteristics. The results reveal differences which provide theoretical support for expanded research in the area of cross-cultural/cross-national consumer ethics and highlight the need for managers to consider possible differences in the ethical behavior of consumers when entering a new international market. In addition, this study extends current knowledge in international marketing ethics by utilizing a research design and survey instruments similar to previous studies on consumer ethics.

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