Detail Social marketing: theoretical and practical perspectives Bibliografi Author: Goldberg, Marvin E. (Editor); Fishbein, Martin (Editor); Middlestadt, Susan E. (Editor) Topik: Social marketing Bahasa: (EN )    ISBN: 0-8058-2499-5     Penerbit: Routledge     Tempat Terbit: New York    Tahun Terbit: 1997     Jenis: Books - Textbook Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: 658.8 SOC Non-tandon: 1 (dapat dipinjam: 0) Tandon: 1 Dalam proses usulan: 1     Lihat Detail Induk Artikel dalam koleksi ini Challenges for the Science and Practice of Social Marketing, halaman 3-19 Social Marketing: Beyond the Nostalgia, halaman 21-28 Advertising in the Social Marketing Mix: Getting the Balance Right, halaman 29-43 Public Health Education and Communication as Policy Instruments for Bringing About Changes in Behavior, halaman 45-58 Keep Me Posted: A Plea for Partical Evaluation, halaman 61-74 From Madison Avenue to the Field: Cross-Cultural Uses of Media Research Technology, halaman 75-90 Useful Correlates of Pro-Environmental Behavior , halaman 91-109 Demographic and Lifestyle Data: A Pratical Application to Stimulating Compliance With Mammography Guidelines Among Poor Women, halaman 111-120 Using a Theory-Based Community Intervention to Reduce AIDS Risk Behaviors: The CDC's AIDS Community Demonstration Projects, halaman 123-146 Advertising Affordable Contraceptives: The Social Marketing Experience, halaman 147-167 Marketing, Safer Sex, and Condom Acquisition, halaman 169-185 Does Antismoking Advertising Combat Underage Smoking? A Review of Past Practices and Research, halaman 189-216 Social Advertising and Tobacco Demand Reduction in Canada, halaman 217-229 Low Yield, Light, and Ultra Light Cigarettes: Let's Understand the Product Before We Promote, halaman 231-244 The Dangers of Advertising Low Tar Cigarettes: Let's Understand What Cunsumers Understand, halaman 245-264 Marketing Public Health: The CDC Experience, halaman 267-289 Community Involvement in Health Planning: Lessons Learned From Practicing Social Marketing in a Context of Community Control, Participation, and Ownership, halaman 291-311 The Bebefits of Corporate Social Marketing Initiatives, halaman 313-331 Reducing the Level of Violence in Hockey, halaman 335-352 Effective Health Promotion Among Communities of Color: The Potential of Social Marketing, halaman 353-373 Advertising and Its Role in Organ Donation, halaman 375-385 Hippocrates to Hermes: The Postmodern Turn in Public Health Advertising, halaman 387-416  Edit Artikel Related courses AAP 302 - PEMASARAN SOSIAL (Bacaan Anjuran) Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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