Metaphor And Management: Making Sense Of Change  

Oleh:

Tyler, Christine

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Management in Education vol. 19 no. 3 (2005), page 28-32.
Fulltext: 28.pdf (174.18KB)

Isi artikel

Roles in further education colleges, at various levels of the management structure, are in flux. For the people involved in this process of transformation, the situation can appear ambiguous, unsettling and unclear. This places an imperative upon colleges to deal with the process of change effectively, and to help those involved to make sense of the context within which they are working. In this paper, one strategy for enabling mutual understanding of complex organisational situations is presented: that of metaphor.

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