Detail The new marketing paradigm (Integrated marketing communications) Bibliografi Author: Schultz, Don E. ; Tannenbaum, Stanley I. ; Lauterborn, Robert F. Topik: Communication in marketing; Integrated marketing communications; Measurement Bahasa: (EN )    ISBN: 0-8442-3452-4     Penerbit: NTC Business Books     Tempat Terbit: Lincolnwood, Ill.    Tahun Terbit: 1994     Jenis: Books - Textbook Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: 658.802 SCH n Non-tandon: 1 (dapat dipinjam: 0) Tandon: 1 Dalam proses usulan: 1     Lihat Detail Induk Artikel dalam koleksi ini A History of Integrated Marketing Communications: Why Is It Important Now?, halaman 1-16 How Marketing Communications Works: Or At Least How We Think It Works, halaman 17-42 The Basics of Developing an Integrated Marketing Program: How to Get Started, halaman 43-63 Strategy Is Everthing: Planning the Direction of the Communications Program, halaman 64-86 From Strategy to Creative Execution: Capturing the Imagination, halaman 87-98 Compensation: How Much for Doing What?, halaman 99-106 Measurement: What Did We Really Get from All the Time, Work, and Money We Invested?, halaman 107-122 How to Measure Consumer Responses: Establishing Effective Two-Way Communication, halaman 123-156 Barries ti Integration: Overcoming the Stumbling Blocks, halaman 157-179 Two Case Histories: Does Integrated Marketing Communications Really Work?, halaman 180-209  Edit Artikel Related courses ABD 303 - KOMUNIKASI PEMASARAN (Bacaan Anjuran) Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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