Fostering Ethical Marketing Decisions  

Oleh:

Laczniak, Gene R. ; Murphy, Patrick E.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 10 no. 4 (Apr. 1991), page 259-272.
Topik: Ethical Marketing Decisions

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.12 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper begins by examining several potentially unethical recent marketing practices. Since most marketing managers face ethical dilemmas during their careers, it is essential to study the moral consequences of these decisions. A typology of ways that managers might confront ethical issues is proposed. The significant organizational, personal and societal costs emanting from unethical behavior are also discussed. Both relatively simple frameworks and more comprehensive models for evaluating ethical decisions in marketing are summarized. Finally, the fact that organizational commitment to fostering ethical marketing decisions can be accomplished by top management leaderhsip, codes of ethics, ethics seminars/progrmas and ethical audits is examined.

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