A framework for organizational success  

Oleh:

Friedman, Hershey H. ; Friedman, Linda Weiser

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 7 no. 3 (Mar. 1988), page 219.
Topik: Marketing Concept; Organizational Success; Public; Business Practices

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.8 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The contention of this paper is that the marketing concept is but one aspect of a philosophy of business referred to by the authors as the framework for organizational success. This framework maintains that the marketing concept must work together with good management approaches and with ethical business practices in order to satisfy the needs and wants of the various publics of the organization — customers, employees, suppliers, society — and, in the long run, ensure the satisfaction of the needs of the organization itself. The authors propose that focusing on one concept, and ignoring the other two aspects, is not likely to promote organizational success.

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