The Right Game : Use Game Theory to Shape Strategy  

Oleh:

Nalebuff, Barry J. ; Brandenburger, Adam

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 73 no. 4 (1995), page 57-73.
Topik: GAME THEORY; competition; competitive decision making; corporate strategy; game theory; market signaling; strategic planning; strategy formulation.

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.10 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The essence of business success lies in making sure you're playing the right game. How do you know if it's the right game ? What can you do if it's the wrong game ? To help managers answer those questions, the authors have developed a framework that draws on the insights of game theory. The primary insight of game theory is the importance of focusing on others. In other words, companies should consider both cooperative and competitive ways to change the game. Who are the participants in the game of business ? The authors introduce a schematic map that represents all the players and all the interdependencies among them.

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