The Competitive Advantage of Foreign Languages and Cultural Knowledge  

Oleh:

Grosse, Christine Uber

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Modern Language Journal (sebagian Full Text & ada di JSTOR) vol. 88 no. 3 (Sep. 2004), page 351-373.
Topik: Competitive Advantage; Foreign Languages; Cultural Knowledge
Fulltext: Vol 88 no 3 pp.351-373.pdf (1.33MB)

Isi artikel

This study presents the results of an electronic survey of 2,500 randomly selected alumni from the graduating classes of 1970 through 2002 of Thunderbird, The Garvin School of Interna- tional Management. Of the 2,500 alumni, 581 responded. Thunderbird required a minimum of 4 semesters of foreign language for graduation. The survey concerned whether or not the alumni had received a competitive advantage in their careers from their foreign language skills and cultural knowledge. The vast majority of the respondents acknowledged that both foreign language skills and cultural knowledge had benefited them in their professional lives. Slightly more of them reported receiving an edge from their cultural skills (89%) than from their foreign language abilities (82%). The research results provide empirical data on how members of the U.S. and international business communities perceive the value of foreign language and cultural knowledge to their work.

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