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Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world
Bibliografi
Author:
Blackshaw, Pete
Topik:
Organizational effectiveness
;
Customer relations
;
Consumer satisfaction
;
CGM (Consumer Generated Media)
;
Credibility
Bahasa:
(EN )
ISBN:
978-0-385-52272-4
Penerbit:
Doubleday
Tempat Terbit:
New York
Tahun Terbit:
2008
Jenis:
Books
Fulltext:
Satisfied Customers Tell Three Friends.pdf
(1.37MB;
0 download
)
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
658.812 BLA s
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Abstract
Includes bibliographical references (p. 187) and index.;The credibility of the commons and the core credibility drivers -- The consumer's the boss : today's new consumer-generated world -- Measuring CGM -- Not all marketers are liars : marketing and advertising with credibility -- Postcards from the welcome mat : credibility and your web site -- This company may be monitored for quality purposes : credibility in your product -- No place to hide : credibility and the CEO -- The neglected stepchild : consumer affairs -- When your company is googled : troubleshooting.;
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