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Detail
BukuSatisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world
Bibliografi
Author: Blackshaw, Pete
Topik: Organizational effectiveness; Customer relations; Consumer satisfaction; CGM (Consumer Generated Media); Credibility
Bahasa: (EN )    ISBN: 978-0-385-52272-4    
Penerbit: Doubleday     Tempat Terbit: New York    Tahun Terbit: 2008    
Jenis: Books
Fulltext: Satisfied Customers Tell Three Friends.pdf (1.37MB; 0 download)
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Abstract
Includes bibliographical references (p. 187) and index.;The credibility of the commons and the core credibility drivers -- The consumer's the boss : today's new consumer-generated world -- Measuring CGM -- Not all marketers are liars : marketing and advertising with credibility -- Postcards from the welcome mat : credibility and your web site -- This company may be monitored for quality purposes : credibility in your product -- No place to hide : credibility and the CEO -- The neglected stepchild : consumer affairs -- When your company is googled : troubleshooting.;
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