Response Rates for Mixed-Mode Surveys Using Mail and E-mail/Web  

Oleh:

Converse, Patrick D. ; Huang, Xiaoting ; Oswald, Frederick L. ; Wolfe, Edward W.

Jenis: Article from Journal - e-Journal
Dalam koleksi: American Journal of Evaluation vol. 29 no. 1 (Jan. 2008), page 99-107.
Topik: response rates; mail surveys; Web-based surveys; mixed-mode surveys
Fulltext: 99.pdf (85.08KB)

Isi artikel

This study examines response rates for mixed-mode survey implementation involving mail and e-mail/Web components. Using Dillman’s Tailored Design Method, 1,500 participants were sent a survey either (a) via mail with a follow-up contact via e-mail that directed them to a Web-based questionnaire or (b) via e-mail that directed them to a Web-based questionnaire with a follow-up contact via mail. Results indicate that these mixed-mode procedures produce moderately high response rates. However, the mail survey tended to be more effective than the e-mail/Web survey, when serving either as the initial contact or as the follow-up contact. These results suggest that survey implementation involving mail followed by e-mail/Web, or even mail-only approaches, may result in larger samples than implementation involving e-mail/Web followed by mail.

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