Corporate Social Investments: Do They Pay?  

Oleh:

McMillan, Steven G.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 15 no. 3 (Mar. 1996), page 309-314.
Topik: Corporate Social Investments

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.24 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The stock market reaction to two very different corporate social investments (the 1977 Sullivan Principles adoption announcement and the 1990 McDonald's Corporation environmental statement) is explored. A market model event study methodology is employed using daily stock returns. The results are that the stock market appears to have ignored the 1977 announcement, but rewarded the 1990 event. Future research and possible managerial implications are discussed.

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