Ethical Aspects of Sponsorship  

Oleh:

Klincewicz, Krzysztof

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 17 no. 9-10 (Jul. 1998), page 1103-1110.
Topik: Ethical Aspects; Sponsorship

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.33 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The paper regards sponsorship as an agreement, in which the sponsor undertakes an action with economic nature for the sake of a sponsored subject. Typical cases related to unethical conduct of sponsors and subjects are described, as well as some social contexts of sponsorship and its influence on the public opinion.

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