The relationship between culture and perception of ethical problems in international Marketing  

Oleh:

Armstrong, Robert W.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 15 no. 11 (Nov. 1996), page 1199.
Topik: Culture; Perception; Ethical Problems; International Marketing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.26 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This research study sought to identify whether there is a relationship between ethical perceptions and culture. An examination of the cultural variables suggests that there is a relationship between two of Hofstede's cultural dimensions (i.e., Uncertainty Avoidance and Individualism) and ethical perceptions. This finding supports the hypothetical linkage between the cultural environment and the perceived ethical problem variables posited in Hunt and Vitell's General Theory of Marketing Ethics (1986).

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali