Ethical Dimensioins of Advertising Executions  

Oleh:

Nebenzahl, Israel D. ; Jaffe, Eugene D.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 17 no. 7 (May 1998), page 805.
Topik: Ethical Dimensions; Advertising Executions; Framework; Organizations
Fulltext: 805.pdf (139.89KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.33 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper suggests a framework for determining the ethicality of disguised and obtrusive advertising. While most discussions of advertising ethics deal with deception or fraud, the proposed framework is based on the way messages are presented to audiences. Suggestions for measurement and future research are given.

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