Information Disclosure in Sales  

Oleh:

Holley, David M.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 17 no. 6 (Apr. 1998), page 631.
Topik: Information Disclosure; Sales; Salesperson; Ethical Argument; Products
Fulltext: 631.pdf (116.16KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Moral intuitions vary with regard to how much information a salesperson needs to disclose to a potential buyer. Through an analysis of the social role of salesperson and ethical argument, it is established that there is a general obligation to disclose what a buyer would need to make a reasonable judgment about whether to purchase the product. This rule is interpreted and shown to be superior to alternatives when appropriately qualified.

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