The impact of prior firm financial performance on subsequent corporate reputation  

Oleh:

Hammond, Sue Annis

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 15 no. 2 (Feb. 1996), page 159.
Topik: Firm Financial Performance; Corporate Reputation; Financial Risk and Return; Markets; Costs

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.24 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study links corporate reputation, as measured by Fortune magazine's Most Admired list, with firm financial performance. Seven measures of financial risk and return were collected for a sample of 149 firms from two time periods, 1981 and 1986. The mean score of four attributes from the 1993Fortune Most Admired list for the sample was then analyzed with the financial data through regression analysis. Two financial variables, Standard Deviation of the Market Return of the Firm and Return on Sales, explained between 0.12 and 0.14 of subsequent reputation. The implication for management is that they can affect a firm's subsequent reputation by lowering financial risk and controlling costs.

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