Ethical decision making: An investigation of services marketing professionals  

Oleh:

Singhapakdi, Anusorn ; Rao, C. P. ; Vitell, Scott J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 15 no. 6 (Jun. 1996), page 635.
Topik: Ethical Decision Making; Professional Values; Services Marketing Professionals; Ethical Jjudgments

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.25 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study investigates the relative influences of professional values and selected demographic variables on the ethical perceptions of services marketing professionals. The relationship between ethical perceptions and ethical judgments of service marketers is also examined. The data were obtained from a mail survey of the American Marketing Association's professional members of service industries. The survey results indicate a positive relationship between a service professional's professional values and his/her perceptions of ethical problems. The results also suggest that ethical judgments of a service professional can be partially explained by his/her perceptions of ethical problems. Implications of the research findings were discussed.

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