Ethical Dilemmas in Marketing: A Rationale  

Oleh:

Hensel, Paul J. ; Dubinsky, Alan J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 5 no. 1 (Feb. 1986), page 63-68.
Topik: Ethical Dilemmas; Marketing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Because of their visibility, marketers are often perceived by society as engaging in unethical or questionable behaviors. The marketing literatures does not specifically provide an explanation for this dilemma. This paper suggests that there are three major reasons for this problem: fluctuating limits of consensus, ethnocentrism, and utilitarian economic analyses.

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