The Influence of Organizational Rank and Role on Marketing Professionals' Ethical Judgements  

Oleh:

Akaah, Ishmael P.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 15 no. 6 (Jun. 1996), page 605.
Topik: Influence; Organizational Rank; Marketing Professionals; Ethical Judgements

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.25 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The author examines empirically the extent to which marketing professionals of different organizational ranks (lower versus upper) and roles (executive versus research) differ in ethical judgments. For organizational rank, the results indicate that marketing professionals of lower organizational rank do not differ from those of upper organizational rank in ethical judgments. For organizational role, the results suggest that marketing professionals of executive role differ in an "overall" sense from marketing professionals of research role in ethical judgments. In general, marketing professionals of executive role reflect higher ethical judgments than those of research role.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali