The Philosopher Is Not Always Right: A Comment on "The Customer Is Not Always Right"  

Oleh:

Borna, Shaheen ; Stearns, James M.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 17 no. 1 (Jan. 1998), page 39-44.
Topik: Philosopher; Customer; Sorell

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper is a response to "The Customer Is Not Always Right" published in the November, 1994 issue of this journal (Sorell, 1994). The authors argue that "The Customer Is Not Always Right" ignores significant contributions from the literature of business and economics. This comment refutes Sorell's arguments on a case by case basis showing why in each situation is not a question of the customer being right or wrong. Existing knowledge from economics and marketing is shown to provide richer, more parsimonious explanations and answers to the problems and dilemmas posed by Sorell.

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