Public relations, professionalism, and the public interest  

Oleh:

Bivins, Thomas H.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 12 no. 2 (Feb. 1993), page 117.
Topik: Public Relations; Professionalism; Public Interest

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.17 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The public interest statement contained in the PRSA Code of Professional Standards is unduly vague and provides neither a working definition of "public interest" nor any guidance for the performance of what most professions consider to be a primary value. This paper addresses the question of what might constitute public relations service in the public interest, and calls for more stringent guidelines to be developed whereby the profession may advance its service goals more clearly.

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