| Advertising is a type of message deliberately used to promote one’s products or services through various media to the target market. The word “advertising” is derived from the Latin verb advertere meaning ‘to turn toward’ (Goddard, 1998, p. 6) or ‘to pay attention’ (retrieved on March 19, 2009 from http://wordsmith.org/awad). As written by Goddard (1998), it is undoubtedly true that advertisements are “texts that do their best to get our attention, to make us turn toward them,…” (p. 6). The text then will be the medium to connect the products to a particular group. Furthermore, as it relies heavily on communication, the language used in advertising has its own trait, which is to attract customers to buy their products. The Indonesian advertising practically works in the same way. |