The Contingency of Business: Narrative, Metaphor, and Ethics  

Oleh:

Randels, George D.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 17 no. 12 (Sep. 1998), page 1299-1310.
Topik: Contingency of Business; Narrative; Metaphor; Ethics

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.34 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The purpose of this paper is to discuss rival views of business and business ethics in terms of narrative. I want to show that we can tell various stories about business, and that our worldview narratives shape our accoutns of business. These narratives not only involve description, but contain normative ramifications. We can only act within the world that we perceive. To evaluate competing narratives, I suggest dialectical comparison of the narratives with important values. The second part of the paper discusses five distinct genres of worldview narratives and their implications for business: homo economicus, libertarian, conservative, liberal, and religio-philosophical.

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