Public relations education at the crossroad: trend and realities.  

Oleh:

Putra, I Gusti Ngurah

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Ilmu Komunikasi vol. 5 no. 02 (Dec. 2008), page 01.
Topik: Public Relations Education; Globalization; Public Relations Curricula

Ketersediaan

Perpustakaan PKPM Nomor Panggil: J113 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This paper explores the issues of public relations academics credentials on teaching public relations at undergraduate level. Generally, most Asian university look to the United States education system as the ideal model in developing their own curricula, and frequently invite American professors as visiting fellows to help set up their programmes. In addition, Asian universities, including those in Malaysia and Indonesia still harbour the view that the US offers the best public relations educations and practices, and tehrefore follow the US model regarding any matters related to curriculum, study materials.

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