The Human Rhetorical Potential  

Oleh:

Oakley, Todd

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Written Communication ( sebagian Full Text) vol. 16 no. 1 (Jan. 1999), page 93-128.
Fulltext: 93.pdf (4.0MB)

Isi artikel

This article explores the possible grounds for a research program in cognitive rhetoric that aims to forge a tight link between the structures of meaning and structures of brain, body, and world. In section one, I outline a theory of human meaning-making in terms of pragmatic, epistemic, and symbolic actions as they relate to the principles of intentionality, projection, publicity, and materiality. In section two, I consider recent global theories of mind and brain to assess the theory's neurological plausibility. The common link between these two sections is the phrase, "tombstone technology," taken from the voice-over narration from a television show about plane crashes. I first analyze this construction in terms of its effects on attention, value, categorization, and memory; I then use it to speculate on the neurophysiological processes subtending our ability to use symbolic resources to make inferences and decisions. I conclude with some suggestions for future research in discourse production and comprehension.

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