Television pre-views and the meaning of hype.  

Oleh:

Gray, Jonathan

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: International Journal of Cultural Studies vol. 11 no. 1 (Mar. 2008), page 33.
Topik: hype ; interpretation ; paratext ; previews ; Six Degrees ; Studio 60 on the Sunset Strip ; television ; text
Fulltext: 33.pdf (325.13KB)

Isi artikel

Although commonsense notions of interpretation and the meaning-making process dictate that such practices begin following consumption of the text, this article argues that, through hype and previews, texts are pre-decoded before a text even exists. By focusing on marketing and previews surrounding two television programs, prior to release, the article examines how such paratexts create meaning, genre, style, tone and audience, and hence it argues for the significant primary power that these supposedly secondary intertexts hold over consumption. Not ‘judging a book by its cover’ and not ‘believing the hype’ are clichéd virtues, but this article argues that covers and hype are not so easily ignored, nor, given their considerable powers to conjure the text, should they be so easily ignored by media and cultural studies analysts

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali