Detail Journal of Macromarketing vol. 20 no. 1 (Apr. 2000) Bibliografi Bahasa: (EN )    Year:: 2000    Bulan: 04    Edisi: Softcopy     Penerbit: SAGE Publications Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Macromarketing] Artikel dalam koleksi ini Market Mechanisms And The External Benefits Of Consumption, halaman 11-22 Truth And The Evolution Of The Professions: A Comparative Study Of "Truth In Advertising" And "True And Fair" Financial Statements In North America During The Progressive Era, halaman 23-35 Clothed In The Public Interest: The Common Callings, Commerce, And Marketing, halaman 36-55 Treating The Nation As A Brand: Some Neglected Issues, halaman 56-64 The Dangers And Attractions Of Theoretical Eclecticism, halaman 65-67 The Marketing Of Wisdom: Resource-Advantage Theory, halaman 68-72 A Philosophical Essay About A General Theory Of Competition: Resources, Competences, Productivity, Economic Growth, halaman 73-76 A General Theory Of Competition: Too Eclectic Or Not Eclectic Enough? Too Incremental Or Not Incremental Enough? Too Neoclassical Or Not Neoclassical Enough?, halaman 77-81  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved