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BukuCreativity among entrepreneurship students: comparing engineering and business education (in Int. J. Cont. Engineering Education and Lifelong Learning, Vol. 16, No. 5)
Bibliografi
Author: Berglund, Henrik ; Wennberg, Karl
Topik: Entrepreneurship Education; Creativity; Engineering Students.
Bahasa: (EN )    
Penerbit: Inderscience Enterprises Limited     Tempat Terbit: SWITZERLAND    Tahun Terbit: 2006    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: Creativity among entrepreneurship students.pdf (288.13KB; 8 download)
Abstract
As creativity is increasingly recognised as a vital component of entrepreneurship, researchers and educators struggle to reform enterprise pedagogy. To help in this effort, we use a personality test and open-ended interviews to explore creativity between two groups of entrepreneurship masters’ students: one at a business school and one at an engineering school. The findings indicate that both groups had high creative potential, but that
engineering students channelled this into practical and incremental efforts whereas the business students were more speculative and had a clearer market focus. The findings are drawn on to make some suggestions for entrepreneurship education.
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