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ArtikelNo More Black and Blue: Women Against Violence Against Women and the Warner Communications Boycott, 1976 1979.  
Oleh: Bronstein, Carolyn
Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Violence Against Women vol. 14 no. 4 (Apr. 2008), page 418.
Topik: advertising; grassroots organizing; media violence; music industry
Fulltext: 418.pdf (117.63KB)
Isi artikelIn the mid-1970s, Women Against Violence Against Women (WAVAW), the first national feminist organization to protest mediated sexual violence against women, pressured the music industry to cease using images of violence against women in its advertising. This article presents a case study of WAVAW’s national boycott of Warner Communications, Inc. and documents the activists’ successful consumer campaign. The study reveals that media violence was central to feminist organizing efforts, and that WAVAW and related organizations helped establish a climate of concern about violence that motivated scientific research on the relationship between exposure to media violence and subsequent aggression.
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