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BukuThe Influence of Social Character on Preference for Social Versus Objective Information in Advertising (in Journal of Marketing Research, Vol. 16, No. 4)
Bibliografi
Author: Mizerski, Richard W. ; Settle, Robert B.
Bahasa: (ID )    Edisi: November    
Penerbit: JSTOR     Tahun Terbit: 1979    
Jenis: Article - untuk jurnal ilmiah
Fulltext: The influence of the social character on preference for social versus objective information in advertising.pdf (1.24MB; 19 download)
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