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The Influence of Social Character on Preference for Social Versus Objective Information in Advertising (in Journal of Marketing Research, Vol. 16, No. 4)
Bibliografi
Author:
Mizerski, Richard W.
;
Settle, Robert B.
Bahasa:
(ID )
Edisi:
November
Penerbit:
JSTOR
Tahun Terbit:
1979
Jenis:
Article - untuk jurnal ilmiah
Fulltext:
The influence of the social character on preference for social versus objective information in advertising.pdf
(1.24MB;
19 download
)
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