Detail Communality as A Dimension of Service Relationships   Oleh:  Goodwin, Cathy Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 5 no. 4 (1996), page 387-415. Topik: dimensions; communality; dimension; service relationships Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel This article proposes a construct, communality, that can be used to differentiate service relations. Theoretical development of this constract suggests that : a. communality will affect the way consumers interpret behviour of service providers and fellow consumers b. marketing variables can influence the degree to which consumers anticipate and experience communality, and c. conflicting relationship norms will have consequences for service outcomes. A model and propositions are presented, along with suggestions for operationalizing the construct and developing future research. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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