Detail Processing of Numerical and Verbal Product Information   Oleh:  Viswanathan, Madhubalan ; Childers, Terry L. Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 5 no. 4 (1996), page 359-386. Topik: VERBAL; processing of numerical; verbal product information Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Numerical magnitude information such as 32 mpg, is often specified as a number in the context of a unit of measurement for a specific attribute, whereas verbal magnitude information such as high mileage, is usually a generic descriptor that may apply to several attributes. Because of its specificity, numerical information may be easier to distinguish from other information and hence, easuer to encode and retrieve than is verbal information. However numerical labels often lack inherent meaning, whereas verbal information conveys meaning more readily. Based on this reasoning, we generate and test hupotheses about how numerical and verbal information is processed and and remembered following learning, judgement and choice tasks. Across several studies, numerical information was found to require less processing, time, recognized faster and more accurately, and recalled more exactly than verbal information for a learning task ... Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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