Detail In Defense of Experimental Consumer Psychology   Oleh:  Kardes, Frank R. Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 5 no. 3 (1996), page 279-296. Topik: defense; experimental consumer pscyhology Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Critics of the experimental method claim that experiments rely too heavily on artificial settings, rely too heavily on college student participants, and do not provide practical solutions to applied problems. Contrary to these claims, I review evidence suggesting that natural research settting are often overrated, artificial research setiings are ogten underrated, college student research participants provide remarkably useful data, and concrete thinking (i. e. focusing on superficial surface details rather than on underlying fundamental abstract principles) empedes learning and problem solving. Moreover, I suggest that much of the confusion concerning the experimental method stems from a preference for differnt types of information among different groups of individuals. A clearer understanding of this preferenc difference is needed to facilitate effective intercommunication between scientists and practitioners. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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