Detail Typologies of Compulsive Buying Behavior : A Constrained Clusterwise Regression Approach   Oleh:  Edwards, Elizabeth A. ; Sarbo, Wayne S. de Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 5 no. 3 (1996), page 231-262. Topik: REGRESSION; compulsive buying behaviour; clusterwise regression approach Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel We present a theoretical framework that posits compulsive buying behaviour as a function of various psychological processes and personality traits. We analyze data from actual consumers using a new constrained maximum likelihppd clusterwise regression procedure to examine the nature of consumer heterogeneity in compulsive buying behaviour. This empirical analysis distinguishes between 2 clusters, or groups of compulsive buyers in terms of differential drivers of their compulsive buying. A posterior regression analysis reveals additional differences in backgroung characteristics for each cluster. A discussion of future research issues and other application is provided. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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