Detail Predicting Purchase Intentions for An Environmentally Sensitive Product   Oleh:  Pitts, Robert E. ; Alwitt, Linda F. Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 5 no. 1 (1996), page 49-64. Topik: costumer purchase intent; purchase intention; environementally sensitive product Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Expressions of positive attitudes toward the environment are only weakly related to the consumption of alternatives to products that are environmentally unfriendly. Yet, socially concerned marketers and public policy makers still appeal to general environmental concern (GEC) when trying to demarket environmentally sensitive products or market more friendly alternatives. In this article, we propose that GEC has an indirect effect on purchase intentions for environmentally related products and the relation is mediated by product specific attitutdes about consequences of using the environmentally related product as well as the product's environmental attributes. We tested the model among 210 users of disposable diapers, a product that is not environmentally firnedly. The results support the proposition that GEC has only an indirect effect of purchase intentions for disposable diapers. Implications for marketers and public policy makers are discussed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved