Detail Factors analysis influence a study program’s Reputation (case study at industrial engineering department Atma Jaya Catholic University, Jakarta) Bibliografi Author: Sukwadi, Ronald ; Wahyu, Marsellinus Bachtiar Topik: Brand Image; Perceived Quality; Perceived Value; Satisfaction; Reputation Bahasa: (EN )     Penerbit: Industrial Engineering Department Atma Jaya Catholic University     Tempat Terbit: Jakarta    Tahun Terbit: 2009     Jenis: Article - lainnya Fulltext: jurnal[1] Ronald Sukwadi _FT_.pdf (141.93KB; 14 download) Abstract In today competition era, there have been many challenges coming to be faced by every education institution, especially a study program. As education institution, the requirements and demands for quality of graduates are always increasing. Each study program will provide better education in order to get an attention and trust to the public. The purpose of this research is to conceptualize a model of customer orientation in higher education. The model will be developed through the confirmatory latent variables such as brand image, perceived quality, perceived value, satisfaction, and customer-oriented reputation. To empirically contrast the model, Structural Equation Modelling (SEM) methodology is used with data collected from 100 Industrial Engineering students of Atma Jaya University using proportionate stratified random sampling. The results show that the perceived quality positively affects perceived value; the positive effects of perceived quality and perceived value result on satisfaction; the positive total and direct effect of perceived value on the reputation ; and finally the positive total effects impacted by perceived quality on reputation. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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