Detail Evolution of The Personality Construct in Marketing and Its Applicability to Contemporary Personality Research   Oleh:  Endler, Norman S. ; Rosenstein, Alvin J. Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 6 no. 1 (1997), page 55-66. Topik: PERSONALITY; personality construct; marketing; personality research Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel This is an attempt to integrate two related perpectives on the interacitonal approach to personality, both of which have been developed over the past 30 years. The first perspective is that of a broad, generalizable theoretical model that was developed within the rubric of traditional academic personality theory. The second represents an essentially pragmatic application of the first and was developed independently within the business world. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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