Detail Effects of Self - Efficacy and Vividness on The Persuasiveness of Health Communications   Oleh:  Keller, Punam Anand ; Block, Lauren G. Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 6 no. 1 (1997), page 31-54. Topik: SELF EFFICACY; self efficacy; vividness; health communications Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel We use the literature on self - efficacy and vividness to predict and explain the conditions under which vivid information will be more persuasive than non vivid information in a helath communication. Our results on sexually transmitted diseases (experiment 1) and skin cancer (experiment 2) demonstrate higher preferences for vivid over non vivid material when participants believe they can follow the recommendation in the message (high self - efficacy). This vividness effect dissapears under how self - efficacy. In addition, vivid information was considered more persuasive among high rather than low self - efficacy participants. The pattern of thoughts about the recommendations and consequences contained in the message provides insight on the process underlying the self - efficacy by vividness interaction. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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