Whither Fact, Arti Fact, and Attitude : Reflections on The Theory of Reasoned Action  

Oleh:

Herr, Paul M.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 4 no. 4 (1995), page 371-380.
Topik: action; artifact; attitude; reflection; action

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

In response to fishbein and middlestadt's (1995) study, the theory of reasoned action is evaluated int he context of general attitude theory. Although the theory has been theoretically interesting and practically useful, concerns are raised regarding its implementation, with particular respect to measurement, falsifiablity and restability issues. The theory provides a solid foundation for the study of consumer behaviour, but participants in the debate over affect or belief - based attitude mediation should consider additional attitude theories that build on and complement the theory of reasoned action.

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