Detail An Exploratory Study of Choice Rules Favored for High-Stakes Decision   Oleh:  Baron, Jonathan ; Kahn, Barbara E. Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 4 no. 4 (1995), page 305-328. Topik: KEPUTUSAN; rules favored; high stakes decisions Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel As information technology becomes more sophisticated, consumers will be able to access more information to help them make difficult high - stakes choices, such as medical and financial investments or career decision making. The purpose of this article is to examine how consuemrs think such information should be used in making decisions for which there are high stakes. Results, based on five exploratory studies, indicate that subjects fo not spontaneously favor the use of compensatory decision procedures, such as multiattribute utility theory (MAUT). Explanation and structured pedagogical procedures significantly increase the subjects' endorsement of deciison rules over no decision rules, but they do not increase the endorsement of MAUT. Further, subjects believe that they would be likely to ise compensatory models when they have more options and more information about the options, more time, less certainty about their goals, and more accountability. Paradoxically, although subjects generally do not want to use compensatory rules themselves, they are more likely to want their agents (e. g. physicians or financial or career advisors) to use these rules in making decisions. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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