Detail One of A Kind in A Full House : Some Consequences of Ethnic and Gender Distinctiveness   Oleh:  Wooten, David B. Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 4 no. 3 (1995), page 205-224. Topik: GENDER; full house; ethnic; gender distinctiveness Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel This research examines the behaviours of individuals in environemnts characterized by varying degrees of ethnic and gender diversity. Self attention theory (e. g. mullen 1983) is used to explain how being one of a kind (e. g. race or gender) in a social setting may affect behaviour. Ethnic minorities have previously been found to avoid behaviour associated with their ethnicity when no other members of their ethnic group are present (stayman & deshpande, 1989). However, the extent to which they adopt the behaviours of the manjority is not clear. This research investigates conformity and other possible consequences of distinctiveness. Findings from three experiments suggest that numericla minorities adjust to their distinctiveness by reducing perceived dissimilarities rather than increasing perceived similarities between themselves and members of the numerically dominant group. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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