Detail The Attraction Effect and Political Choice in Two Elections   Oleh:  O'Curry, Sue ; Pitts, Robert E. ; Yigang, Pan Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 4 no. 1 (1995), page 85-101. Topik: pollitical; attraction effect; political choice; elections Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel FIndings that challenge several normative assumptions of consumer choice have been documented in th eliterature on the attraction effect. There has been ample previous empirical evidence supporting the attraction effect. However, there is some concern that findings were generated only in hypothecial choice experiments. The choice of political candidates in elections presents a more complex and "real world" choice stting in which to reexamine the attraction effect. In this article, we report to studies that provide evidence of the attraction effect inthe choice of political candidates in the 1994 illionis state primary election and the 1992 U. S. presidential election. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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